Exploring the application of knowledge-enhanced large language models in automotive marketing education: A case study of ERNIE bot
With the rapid evolution of intelligent and electric vehicle technologies, the automotive industry faces significant transformation, especially in autonomous driving, connected systems, and global market integration. This shift has heightened the demand for skilled automotive marketing professionals...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Akademia Baru
2024
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/43494/1/J%202024%20ARFMT%20LuHK%20M.M.Noor%20Automotive%20Edu%20Case%20Study.pdf |