Antecedents the use of social commerce in small medium enterprise: A conceptual framework

SMEs need to pay attention to several factors so that customers and SMEs can continue to use S-Commerce. The obstacle faced by SMEs is that they cannot consistently use S-Commerce. This study aims to produce a proposed conceptual framework to see the relationship between factors for using S-Commerce...

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Bibliographic Details
Main Authors: Sutomo, Erwin, Nur Shamsiah, Abdul Rahman, Awanis, Romli
Format: Conference or Workshop Item
Language:English
Published: IEEE 2021
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/43639/1/Antecedents%20the%20use%20of%20Social%20Commerce%20in%20Small%20Medium%20Enterprise.pdf