A study on muslim consumers’ awareness on JAKIM halal logo
Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low aw...
| Main Author: | |
|---|---|
| Format: | Undergraduates Project Papers |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/8747/1/05.A%20study%20on%20muslim%20consumers%E2%80%99%20awareness%20on%20JAKIM%20halal%20logo.pdf |