Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model

The ability for a product developer to successfully launch useful products is tied to the company’s product design strategies. Due to the complexity of perception and expectations on new product design from customers and the diverse perspectives of the product developer, any approaches without sys...

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Bibliographic Details
Main Authors: Noraziah, Ahmad, Ho, Cheong Lee, Herawan, Tutut
Format: Article
Language:English
Published: IGI Global 2012
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/9327/1/Jackie%20published%20IGI.pdf