Specificity and current trends in the digital advertising development
The digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented. A summary of the scientific research results has made it possible...
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| Format: | Artikel |
| Sprache: | English |
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Publishing House of the State University of Management
2022-04-01
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| Schriftenreihe: | Вестник университета |
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| Online Zugang: | https://vestnik.guu.ru/jour/article/view/3349 |