Digital Marketing Strategies in the Public Sector of Tourism: Enhancing Promotion and Engagement in the Tourism Industry

Digital Marketing Strategies in the Public Sector of Tourism: Enhancing Promotion and Engagement in the Tourism Industry

This research aims to investigate the effectiveness of digital marketing strategies in the public sector of tourism and their role in enhancing promotion and engagement within the tourism industry. The background of the study highlights the increasing importance of digital platforms in marketing and...

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Bibliographic Details
Main Author: Ahmad Wahidiyat Haedar
Format: Article
Language:English
Published: Program Studi Ilmu Administrasi Publik Program Pascasarjana Universitas Negeri Makassar 2023-06-01
Series:Jurnal Ilmiah Ilmu Administrasi Publik
Subjects:
digital marketing
tourism
public sector
Online Access:https://ojs.unm.ac.id/iap/article/view/47689

Internet

https://ojs.unm.ac.id/iap/article/view/47689

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