Franchise business model: Theoretical insights

The article is based on literature review, theoretical insights, and deals with the topic of franchise business model. The objective of the paper is to analyse peculiarities of franchise business model and its developing conditions in Lithuania. The aim of the paper is to make an overview on franchi...

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Bibliographic Details
Main Authors: Rasa Levickaitė, Ramojus Reimeris
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2010-06-01
Series:Business: Theory and Practice
Subjects:
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/8931