The effectiveness of minibus taxis as an alternative out of home advertising medium
The evolution of transit advertising offers marketers a whole range of new opportunities to engage and reinforce their advertising messages, and even to entertain commuters. Minibus taxis are the most-viewed Out-of-home advertising medium, and the dominant mode of transport in South Africa. Despite...
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| Format: | Article |
| Language: | English |
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Department of Marketing Management, University of South Africa
2015-11-01
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| Series: | The Retail and Marketing Review |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR11_2_52-72.pdf |