Consumers perception on green marketing towards eco-friendly fast moving consumer goods
In today’s commercial world, ecological concerns have become increasingly essential. A lot of governments care about environmental issues. Sustainable development that doesn’t harm the environment is a major concern for companies today. The term “green marketing” describes the strategy of promoting...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-04-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.1177/18479790231170962 |