Brand activism
In this work, brand activism is defined as a strategy that seeks to influence citizen-consumers by means of campaigns created and sustained by political values. It involves a transformation in corporate communication management and social responsibility practices, which borrows from those of social...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2019-11-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://www.unav.edu/publicaciones/revistas/index.php/communication-and-society/article/view/37294 |