Research on driving forces of service innovations in tourism enterprises–a case study on a tourism group in east China
This article uses case study of a very famous tourism enterprise in China to explore what motivates tourism enterprises to implement service innovations. On the base of literature review, through semi-structured interviews, on-site observation and secondhand data, driving forces of service innovatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2022-01-01
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| Series: | ITM Web of Conferences |
| Subjects: | |
| Online Access: | https://www.itm-conferences.org/articles/itmconf/pdf/2022/07/itmconf_cccar2022_03032.pdf |