Promoting Healthier Drinking Habits: Using Sound to Encourage the Choice for Non-Alcoholic Beers in E-Commerce

Promoting Healthier Drinking Habits: Using Sound to Encourage the Choice for Non-Alcoholic Beers in E-Commerce

Important institutions, such as the World Health Organization, recommend reducing alcohol consumption by encouraging healthier drinking habits. This could be achieved, for example, by employing more effective promotion of non-alcoholic beverages. For such purposes, in this study, we assessed the rol...

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Bibliographic Details
Main Authors: Brayan Rodríguez, Christian Arroyo, Luis H. Reyes, Felipe Reinoso-Carvalho
Format: Article
Language:English
Published: MDPI AG 2021-09-01
Series:Foods
Subjects:
beer
e-commerce
food marketing
multisensory experiences
non-alcoholic beer
sound
Online Access:https://www.mdpi.com/2304-8158/10/9/2063

Internet

https://www.mdpi.com/2304-8158/10/9/2063

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