The Intrinsic and Instrumental Values of Blockchain to Provide Beef Traceability in Hong Kong, South Korea, and the United States

Although previous research has identified that consumers are willing to pay for traceability, it remains unknown which types of traceability information might have the highest value, and whether consumers have an intrinsic value for blockchain technology above and beyond the instrumental value of pr...

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Bibliographic Details
Main Authors: Jisung Jo, Jayson L. Lusk
Format: Article
Language:English
Published: MDPI AG 2023-11-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/12/23/4209