Asertive Communication in the Food Industry: A Case Study on the Use of a Natural Beta-carotene Dye in Foods and Its Economic Impact
Abstract Food safety has gained great importance in recent years. Food marketing has significantly influenced the eating habits of our society, which proves the importance of real-time and authentic communication. As a result of it, an urgent need has arisen in the food industry to find substitutes...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Knowledge E
2022-06-01
|
| Series: | ESPOCH Congresses |
| Subjects: | |
| Online Access: | https://doi.org/10.18502/espoch.v2i2.11181 |