A systematic review of consumer information search in online and offline environments

A systematic review of consumer information search in online and offline environments

Purpose – The purpose of this study is to identify major themes and potential research opportunities in online and offline consumer search. Design/methodology/approach – A systematic review was conducted based on 118 articles identified from prevalent journal databases. Keywords frequency analysis w...

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Bibliographic Details
Main Authors: Anu C. Haridasan, Angeline Gautami Fernando, B. Saju
Format: Article
Language:English
Published: Emerald Publishing 2021-07-01
Series:RAUSP Management Journal
Subjects:
uncertainty
knowledge
experience
online/offline search
Online Access:https://www.emerald.com/insight/content/doi/10.1108/RAUSP-08-2019-0174/full/pdf?title=a-systematic-review-of-consumer-information-search-in-online-and-offline-environments

Internet

https://www.emerald.com/insight/content/doi/10.1108/RAUSP-08-2019-0174/full/pdf?title=a-systematic-review-of-consumer-information-search-in-online-and-offline-environments

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