Information Display of User-Generated Products and Regulatory Focus Theory:
Co-creation activities in which users participate in the development of a company’s product are increasingly being conducted. Further, displaying information indicating that the product is born from the users’ ideas can increase the purchasing intent of consumers. Although some research has examined...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2020-03-01
|
| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/1/1/1_2020.005/_html/-char/en |