THE INFLUENCE OF PRICE PERCEPTIONS, PRODUCT REVIEWS, AND CONVENIENCE ON PURCHASE DECISIONS AT TOKOPEDIA E-COMMERCE

THE INFLUENCE OF PRICE PERCEPTIONS, PRODUCT REVIEWS, AND CONVENIENCE ON PURCHASE DECISIONS AT TOKOPEDIA E-COMMERCE

This study is entitled "The Influence of Price Perception, Product Reviews, and Ease of Purchasing Decisions on E-Commerce Tokopedia in Madiun City." This study aimed to determine the effect of price perceptions, product reviews, and convenience on purchasing decisions on e-commerce Tokop...

Full description

Bibliographic Details
Main Authors: Dian Citaningtyas Ari Kadi, Rizal Ula Ananta Fauzi, Arman Hj. Ahmad, Winda Putri Wardani
Format: Article
Language:English
Published: Institut Teknologi dan Bisnis Asia Malang 2023-07-01
Series:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Subjects:
product reviews
convenience
purchasing decisions
price perception
Online Access:https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1698

Internet

https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1698

Similar Items