The portfolios with strong brand value: More returns? Lower risk?
This study focuses on the brand value-shareholder return relationship using the approach of Madden et al. (2006) based on Aaker (1991) and compares “Strong Brands Portfolio”, created through brand values in “Turkey's Most Valuable Brands” annual report of Brand Finance published between 2007-,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020-03-01
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| Series: | Borsa Istanbul Review |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2214845019302789 |