A Common Mechanism Underlying Food Choice and Social Decisions.

People make numerous decisions every day including perceptual decisions such as walking through a crowd, decisions over primary rewards such as what to eat, and social decisions that require balancing own and others' benefits. The unifying principles behind choices in various domains are, howev...

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Bibliographic Details
Main Authors: Ian Krajbich, Todd Hare, Björn Bartling, Yosuke Morishima, Ernst Fehr
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-10-01
Series:PLoS Computational Biology
Online Access:https://journals.plos.org/ploscompbiol/article/file?id=10.1371/journal.pcbi.1004371&type=printable