New product strategy: Key characteristics that distinguish leading innovators in selected large South African manufacturing industries
Product innovation has to be universally recognized as a central strategy for building market share and securing business success. The purpose of this exploratory research study was to attempt to identify key characteristics that distinguish leading innovators in selected South African Industries. B...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1997-12-01
|
| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/798 |