The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry
Due to societal trends, such as digitalisation, platformisation, and active and co-creative audiences, new organisational practices have surfaced. This study examines how communication practitioners experience their changing work in a new communication environment in which participatory cultural nor...
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| Format: | Article |
| Language: | English |
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Cogitatio
2022-01-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/4448 |