Factors governing consumers buying behavior concerning nutraceutical product

Factors governing consumers buying behavior concerning nutraceutical product

Abstract In recent years, consumers are increasingly attracted to nutraceuticals, an important part of food considered propitious for human health. Therefore, consumers are willingly switching to nutraceuticals and are ready to pay the premium price. This review aims to identify various factors that...

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Bibliographic Details
Main Authors: Harsh B. Jadhav, Shyam Sablani, Parag Gogate, Uday Annapure, Federico Casanova, Gulzar Ahmad Nayik, Kamal Alaskar, Nazmul Sarwar, Irfan Ahmad Raina, Seema Ramniwas, Amin Mousavi Khaneghah
Format: Article
Language:English
Published: Wiley 2023-09-01
Series:Food Science & Nutrition
Subjects:
buying behavior
consumer behavior
dietary supplement
functional foods
market size
nutraceutical
Online Access:https://doi.org/10.1002/fsn3.3518

Internet

https://doi.org/10.1002/fsn3.3518

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