Factors governing consumers buying behavior concerning nutraceutical product
Abstract In recent years, consumers are increasingly attracted to nutraceuticals, an important part of food considered propitious for human health. Therefore, consumers are willingly switching to nutraceuticals and are ready to pay the premium price. This review aims to identify various factors that...
| Main Authors: | , , , , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2023-09-01
|
| Series: | Food Science & Nutrition |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/fsn3.3518 |
| _version_ | 1797688572091826176 |
|---|---|
| author | Harsh B. Jadhav Shyam Sablani Parag Gogate Uday Annapure Federico Casanova Gulzar Ahmad Nayik Kamal Alaskar Nazmul Sarwar Irfan Ahmad Raina Seema Ramniwas Amin Mousavi Khaneghah |
| author_facet | Harsh B. Jadhav Shyam Sablani Parag Gogate Uday Annapure Federico Casanova Gulzar Ahmad Nayik Kamal Alaskar Nazmul Sarwar Irfan Ahmad Raina Seema Ramniwas Amin Mousavi Khaneghah |
| author_sort | Harsh B. Jadhav |
| collection | DOAJ |
| description | Abstract In recent years, consumers are increasingly attracted to nutraceuticals, an important part of food considered propitious for human health. Therefore, consumers are willingly switching to nutraceuticals and are ready to pay the premium price. This review aims to identify various factors that govern consumer purchasing of nutraceutical products. The outcomes presented in the review provide a closer understanding of consumer attitudes toward buying behavior and their impact on the growth of the global nutraceutical market. The nutraceutical market has been identified depending on the type of nutraceuticals, forms, and regions governing the nutraceutical market. Factors such as health consciousness, knowledge about a product, product availability, price, marketing strategies, and social factors influence consumers' actual buying behavior toward nutraceutical products. A mini survey in Mumbai city of India was conducted to add practical data to the review, and factors affecting consumers' willingness to buy nutraceutical products were identified. It was observed that the decision‐making toward buying nutraceutical products was affected by gender, age, education level, and acculturation. It was also identified that the legislation governing nutraceuticals needs to be harmonized throughout many parts of the world, which restricts the growth of this sector to some extent. The findings elucidate that nutraceutical industries should overcome the regulatory barriers and focus on developing innovative products, which will keep current consumers intact and help increase the consumer base and thus expand the nutraceutical market globally. |
| first_indexed | 2024-03-12T01:32:49Z |
| format | Article |
| id | doaj.art-00f5bdef7eaa4449b99ab668897f6854 |
| institution | Directory Open Access Journal |
| issn | 2048-7177 |
| language | English |
| last_indexed | 2024-03-12T01:32:49Z |
| publishDate | 2023-09-01 |
| publisher | Wiley |
| record_format | Article |
| series | Food Science & Nutrition |
| spelling | doaj.art-00f5bdef7eaa4449b99ab668897f68542023-09-11T13:25:12ZengWileyFood Science & Nutrition2048-71772023-09-011194988500310.1002/fsn3.3518Factors governing consumers buying behavior concerning nutraceutical productHarsh B. Jadhav0Shyam Sablani1Parag Gogate2Uday Annapure3Federico Casanova4Gulzar Ahmad Nayik5Kamal Alaskar6Nazmul Sarwar7Irfan Ahmad Raina8Seema Ramniwas9Amin Mousavi Khaneghah10Department of Food Engineering and Technology Institute of Chemical Technology Mumbai IndiaBiological Systems Engineering Department Washington State University Pullman Washington USADepartment of Chemical Engineering Institute of Chemical Technology Mumbai IndiaDepartment of Food Engineering and Technology Institute of Chemical Technology Mumbai IndiaResearch Group for Food Production Engineering, National Food Institute Technical University of Denmark Kongens Lyngby DenmarkDepartment of Food Science and Technology Government Degree College Shopian Jammu & Kashmir IndiaDepartment of Computer Application Bharathi Vidyapeeth Institute of Management Kolhapur, Pune Maharashtra IndiaDepartment of Food Processing and Engineering Chattogram Veterinary and Animal Sciences University Chattogram BangladeshDepartment of Food Science and Technology University of Kashmir Srinagar Jammu & Kashmir IndiaUniversity Centre for Research and Development Chandigarh University Mohali Punjab IndiaDepartment of Fruit and Vegetable Product Technology Prof. Wacław Dąbrowski Institute of Agricultural and Food Biotechnology – State Research Institute Warsaw PolandAbstract In recent years, consumers are increasingly attracted to nutraceuticals, an important part of food considered propitious for human health. Therefore, consumers are willingly switching to nutraceuticals and are ready to pay the premium price. This review aims to identify various factors that govern consumer purchasing of nutraceutical products. The outcomes presented in the review provide a closer understanding of consumer attitudes toward buying behavior and their impact on the growth of the global nutraceutical market. The nutraceutical market has been identified depending on the type of nutraceuticals, forms, and regions governing the nutraceutical market. Factors such as health consciousness, knowledge about a product, product availability, price, marketing strategies, and social factors influence consumers' actual buying behavior toward nutraceutical products. A mini survey in Mumbai city of India was conducted to add practical data to the review, and factors affecting consumers' willingness to buy nutraceutical products were identified. It was observed that the decision‐making toward buying nutraceutical products was affected by gender, age, education level, and acculturation. It was also identified that the legislation governing nutraceuticals needs to be harmonized throughout many parts of the world, which restricts the growth of this sector to some extent. The findings elucidate that nutraceutical industries should overcome the regulatory barriers and focus on developing innovative products, which will keep current consumers intact and help increase the consumer base and thus expand the nutraceutical market globally.https://doi.org/10.1002/fsn3.3518buying behaviorconsumer behaviordietary supplementfunctional foodsmarket sizenutraceutical |
| spellingShingle | Harsh B. Jadhav Shyam Sablani Parag Gogate Uday Annapure Federico Casanova Gulzar Ahmad Nayik Kamal Alaskar Nazmul Sarwar Irfan Ahmad Raina Seema Ramniwas Amin Mousavi Khaneghah Factors governing consumers buying behavior concerning nutraceutical product Food Science & Nutrition buying behavior consumer behavior dietary supplement functional foods market size nutraceutical |
| title | Factors governing consumers buying behavior concerning nutraceutical product |
| title_full | Factors governing consumers buying behavior concerning nutraceutical product |
| title_fullStr | Factors governing consumers buying behavior concerning nutraceutical product |
| title_full_unstemmed | Factors governing consumers buying behavior concerning nutraceutical product |
| title_short | Factors governing consumers buying behavior concerning nutraceutical product |
| title_sort | factors governing consumers buying behavior concerning nutraceutical product |
| topic | buying behavior consumer behavior dietary supplement functional foods market size nutraceutical |
| url | https://doi.org/10.1002/fsn3.3518 |
| work_keys_str_mv | AT harshbjadhav factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT shyamsablani factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT paraggogate factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT udayannapure factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT federicocasanova factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT gulzarahmadnayik factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT kamalalaskar factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT nazmulsarwar factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT irfanahmadraina factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT seemaramniwas factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct AT aminmousavikhaneghah factorsgoverningconsumersbuyingbehaviorconcerningnutraceuticalproduct |