Fundamental Models of Consumer Purchasing Behavior
This paper explores established models of the consumer decision-making process, originated from the 1960s, and assesses the viewpoints of Nicosia, Howard and Sheth, Engel, Kollat and Blackwell, and Fishbein and Ajzen's theories of reasoned and planned behavior. Subsequently, it demonstrates the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
NMd, Núcleo Multidisciplinar, UALG
2024-03-01
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| Series: | Revistamultidisciplinar.com |
| Subjects: | |
| Online Access: | https://revistamultidisciplinar.com/index.php/oj/article/view/185 |