Fundamental Models of Consumer Purchasing Behavior
This paper explores established models of the consumer decision-making process, originated from the 1960s, and assesses the viewpoints of Nicosia, Howard and Sheth, Engel, Kollat and Blackwell, and Fishbein and Ajzen's theories of reasoned and planned behavior. Subsequently, it demonstrates the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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NMd, Núcleo Multidisciplinar, UALG
2024-03-01
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| Series: | Revistamultidisciplinar.com |
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| Online Access: | https://revistamultidisciplinar.com/index.php/oj/article/view/185 |
| _version_ | 1797220643104620544 |
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| author | Hasnaa El gozmir Samir Makhrout Abderrahmane Chouhbi |
| author_facet | Hasnaa El gozmir Samir Makhrout Abderrahmane Chouhbi |
| author_sort | Hasnaa El gozmir |
| collection | DOAJ |
| description | This paper explores established models of the consumer decision-making process, originated from the 1960s, and assesses the viewpoints of Nicosia, Howard and Sheth, Engel, Kollat and Blackwell, and Fishbein and Ajzen's theories of reasoned and planned behavior. Subsequently, it demonstrates their significance and linkages with current marketing practices, encompassing the effects associated with digitalization and the augmentation of consumer requirements. Finally, the paper puts forth a theoretical model for the decision-making process. These models provide diverse perspectives on how consumer attitudes, purchasing decisions, and interactions with marketing stimuli are formed. However, it is emphasized that these models must continually evolve to remain relevant in an ever-changing environment, as they are critical in comprehending consumer behavior and developing marketing strategies. |
| first_indexed | 2024-04-24T12:52:48Z |
| format | Article |
| id | doaj.art-00f9de40eab543c98d2eddefcd037a1b |
| institution | Directory Open Access Journal |
| issn | 2184-5492 |
| language | English |
| last_indexed | 2024-04-24T12:52:48Z |
| publishDate | 2024-03-01 |
| publisher | NMd, Núcleo Multidisciplinar, UALG |
| record_format | Article |
| series | Revistamultidisciplinar.com |
| spelling | doaj.art-00f9de40eab543c98d2eddefcd037a1b2024-04-05T19:45:01ZengNMd, Núcleo Multidisciplinar, UALGRevistamultidisciplinar.com2184-54922024-03-012e202419e20241910.23882/emss.24185185Fundamental Models of Consumer Purchasing BehaviorHasnaa El gozmir0Samir Makhrout1Abderrahmane Chouhbi2Université Sultan Moulay Slimane Beni Mellal, MarocUniversité Cadi Ayyad Marrakech, MarocUniversité Sultan Moulay Slimane Beni Mellal, MarocThis paper explores established models of the consumer decision-making process, originated from the 1960s, and assesses the viewpoints of Nicosia, Howard and Sheth, Engel, Kollat and Blackwell, and Fishbein and Ajzen's theories of reasoned and planned behavior. Subsequently, it demonstrates their significance and linkages with current marketing practices, encompassing the effects associated with digitalization and the augmentation of consumer requirements. Finally, the paper puts forth a theoretical model for the decision-making process. These models provide diverse perspectives on how consumer attitudes, purchasing decisions, and interactions with marketing stimuli are formed. However, it is emphasized that these models must continually evolve to remain relevant in an ever-changing environment, as they are critical in comprehending consumer behavior and developing marketing strategies.https://revistamultidisciplinar.com/index.php/oj/article/view/185theoriesbehaviourconsumersprocessespurchase decisions |
| spellingShingle | Hasnaa El gozmir Samir Makhrout Abderrahmane Chouhbi Fundamental Models of Consumer Purchasing Behavior Revistamultidisciplinar.com theories behaviour consumers processes purchase decisions |
| title | Fundamental Models of Consumer Purchasing Behavior |
| title_full | Fundamental Models of Consumer Purchasing Behavior |
| title_fullStr | Fundamental Models of Consumer Purchasing Behavior |
| title_full_unstemmed | Fundamental Models of Consumer Purchasing Behavior |
| title_short | Fundamental Models of Consumer Purchasing Behavior |
| title_sort | fundamental models of consumer purchasing behavior |
| topic | theories behaviour consumers processes purchase decisions |
| url | https://revistamultidisciplinar.com/index.php/oj/article/view/185 |
| work_keys_str_mv | AT hasnaaelgozmir fundamentalmodelsofconsumerpurchasingbehavior AT samirmakhrout fundamentalmodelsofconsumerpurchasingbehavior AT abderrahmanechouhbi fundamentalmodelsofconsumerpurchasingbehavior |