The Model of Emotional Appeals Application for the Advertising of Personal Goods
The aim of the article is to create a practically applicable model of the use of emotional appeals for the advertising of personal goods. The theoretical part of the article reviews the use of emotional appeals in advertising and their classification, presents the categories of personal goods. Durin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2021-12-01
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| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/mosr-2021-0016 |