THE INFLUENCE OF PRICE DISCOUNT, HEDONIC MOTIVATION, AND E-WOM ON IMPULSIVE BUYING OF FASHION PRODUCTS
This study seeks to investigate how price discounts, hedonic motivation, and electronic word-of-mouth (E-WOM) influence the impulsive buying of fashion items on TikTok Shop. The object of this study is Generation Z users of TikTok Shop resending in Sukoharjo Regency. This research employs a quantit...
| Príomhchruthaitheoirí: | , , |
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| Formáid: | Alt |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
Universitas Nusa Cendana
2025-03-01
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| Sraith: | Journal of Management Small and Medium Enterprises (SME's) |
| Ábhair: | |
| Rochtain ar líne: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/15563 |