Open Innovations for Tourism Logistics Design: A Case Study of a Smart Bus Route Design for the Medical Tourist in the City of Greater Mekong Subregion

ABSTRACT: One of the industries with the fastest growth rates worldwide, and notably in Thailand, is medical tourism. With connections to Cambodia and Laos, Ubon Ratchathani is located in lower northeastern Thailand, close to Vietnam and Myanmar. Therefore, there is a significant chance that this re...

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Bibliographic Details
Main Authors: Sumalee Ngeoywijit, Tawamin Kruasom, KiengKwan Ugsornwongand, Rapeepan Pitakaso, Worapot Sirirak, Natthapong Nanthasamroeng, Thachada Kotmongkol, Thanatkij Srichok, Surajet Khonjun, Chutchai Kaewta
Format: Article
Language:English
Published: Elsevier 2022-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853123000598