Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok

Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok

This study intends to find out the impact of information quality, celebrity endorsements, and consumer attitudes on flash sale programs on purchase intention in the TikTok application, either partially or simultaneously. This research is a quantitative study using multiple linear regression analysis...

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Bibliographic Details
Main Authors: Guruh Ghifar Zalzalah, Deka Febriyanto
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2023-12-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
celebrity endorsement
consumer attitude
information quality
purchase intention
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1453

Internet

https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1453

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