Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok
This study intends to find out the impact of information quality, celebrity endorsements, and consumer attitudes on flash sale programs on purchase intention in the TikTok application, either partially or simultaneously. This research is a quantitative study using multiple linear regression analysis...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Proklamasi 45 Yogyakarta
2023-12-01
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| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1453 |
| _version_ | 1797253681827020800 |
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| author | Guruh Ghifar Zalzalah Deka Febriyanto |
| author_facet | Guruh Ghifar Zalzalah Deka Febriyanto |
| author_sort | Guruh Ghifar Zalzalah |
| collection | DOAJ |
| description | This study intends to find out the impact of information quality, celebrity endorsements, and consumer attitudes on flash sale programs on purchase intention in the TikTok application, either partially or simultaneously. This research is a quantitative study using multiple linear regression analysis techniques which was carried out using the help of the SPSS 25 program. Data collection used a questionnaire, samples were consumers who are domiciled in the Special Region of Yogyakarta and used the Tiktok application with a total of 100 respondents. The results of this study concluded that partially the quality of information, celebrity endorsements, and consumer attitudes in flash sale programs have a positive impact on purchase intention. |
| first_indexed | 2024-04-24T21:37:56Z |
| format | Article |
| id | doaj.art-0120021599e74ec4a022201c7cb2b48f |
| institution | Directory Open Access Journal |
| issn | 2089-550X 2527-6638 |
| language | English |
| last_indexed | 2024-04-24T21:37:56Z |
| publishDate | 2023-12-01 |
| publisher | Universitas Proklamasi 45 Yogyakarta |
| record_format | Article |
| series | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| spelling | doaj.art-0120021599e74ec4a022201c7cb2b48f2024-03-21T14:27:30ZengUniversitas Proklamasi 45 YogyakartaJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship2089-550X2527-66382023-12-0113123424510.30588/jmp.v13i1.1453821Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi TiktokGuruh Ghifar Zalzalah0Deka Febriyanto1Universitas PGRI Yogyakarta, Yogyakarta, DIYUniversitas PGRI Yogyakarta, Yogyakarta, DIYThis study intends to find out the impact of information quality, celebrity endorsements, and consumer attitudes on flash sale programs on purchase intention in the TikTok application, either partially or simultaneously. This research is a quantitative study using multiple linear regression analysis techniques which was carried out using the help of the SPSS 25 program. Data collection used a questionnaire, samples were consumers who are domiciled in the Special Region of Yogyakarta and used the Tiktok application with a total of 100 respondents. The results of this study concluded that partially the quality of information, celebrity endorsements, and consumer attitudes in flash sale programs have a positive impact on purchase intention.https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1453celebrity endorsementconsumer attitudeinformation qualitypurchase intention |
| spellingShingle | Guruh Ghifar Zalzalah Deka Febriyanto Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship celebrity endorsement consumer attitude information quality purchase intention |
| title | Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok |
| title_full | Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok |
| title_fullStr | Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok |
| title_full_unstemmed | Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok |
| title_short | Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok |
| title_sort | pengaruh kualitas informasi celebrity endorsement dan sikap konsumen pada program flash sale terhadap minat beli di aplikasi tiktok |
| topic | celebrity endorsement consumer attitude information quality purchase intention |
| url | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1453 |
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