Assessing a Moderating Effect and the Global Fit of a PLS Model on Online Trading
This paper proposes a PLS Model for the study of Online Trading. Traditional investing has experienced a revolution due to the rise of e-trading services that enable investors to use Internet conduct secure trading. On the hand, model results show that there is a positive, direct and statistically s...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-12-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.26.12.2017.10 |