The Challenges and Opportunities of Social Media in the Hospitality Industry. A Study of the North East Region of Romania
The purpose of this article is to explain what are the key benefits and challenges of Social Media adoption and to underline the importance of Social Media for hotel industry. The importance of Internet in sales and promotion of tourism products is reflected in the figures of recent studies. Socia...
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| Format: | Article |
| Language: | English |
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Danubius University
2015-05-01
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| Series: | EIRP Proceedings |
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| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1631/1501 |