Exploring the Impact of Time Spent Reading Product Information on E-Commerce Websites: A Machine Learning Approach to Analyze Consumer Behavior

In this study, we aim to investigate the influence of the time spent reading product information on consumer behavior in e-commerce. Given the rapid growth of e-commerce and the increasing importance of understanding online consumer behavior, our research focuses on gaining a deeper understanding of...

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Bibliographic Details
Main Author: Sabina-Cristiana Necula
Format: Article
Language:English
Published: MDPI AG 2023-05-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/13/6/439