Marketing and Socio-Psychological Factors Influencing Consumption Bakery Product in Thailand

The aim of research was to study consumer buying behavior for bakery products in Thailand and to investigated the effect of marketing and socio-psychogical factor on the consumption bakery product in Thailand. Population of the research was the consumer who consume the barkery within 400 samples. Th...

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Bibliographic Details
Main Authors: Pornnapa Thanapotivirat, Tharnupat Jithpakdeepornrat
Format: Article
Language:English
Published: Sciendo 2022-04-01
Series:Studies in Business and Economics
Subjects:
Online Access:https://doi.org/10.2478/sbe-2022-0017