Analyzing marketing campaign effectiveness: a comparative approach using traditional and online data analysis methods

Analyzing marketing campaign effectiveness: a comparative approach using traditional and online data analysis methods

Advertising campaign analysis reports are considered an essential tool for marketing analytics. They are used to assess the effectiveness of the marketing activities carried out and to improve future activities. It is necessary to verify whether the actions taken - online and in the public space - a...

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Bibliographic Details
Main Authors: Krzysztof Król, Tomasz Sidor, Anna Wiśniewska, Emanuel Józefacki, Bartłomiej Bartnik
Format: Article
Language:English
Published: Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie 2024-08-01
Series:Journal of Modern Science
Subjects:
analysis of advertising campaigns
dataset in clustering
marketing analytics
rmse
rmsle
Online Access:https://www.jomswsge.com/Analyzing-marketing-campaign-effectiveness-a-comparative-approach-using-traditional,191165,0,2.html

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https://www.jomswsge.com/Analyzing-marketing-campaign-effectiveness-a-comparative-approach-using-traditional,191165,0,2.html

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