Is ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry

Is ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry

AbstractThe purpose of this study is to examine and understand the impact of green packaging on consumer legitimacy through green perceived value. Data were collected from 331 customers of cosmetic products in Tanzania. The study used partial least squares structural equation modeling (PLS-SEM) to t...

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Bibliographic Details
Main Author: David Amani
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Social Sciences
Subjects:
Green packaging
green perceived value
consumer legitimacy
Komalsingh Rambaree
Social Work and Criminology
University of Gävle
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2319375

Internet

https://www.tandfonline.com/doi/10.1080/23311886.2024.2319375

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