Brand Ambassador Dan E-Word Of Mouth Pengaruhnya Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian pada Marketplace Indonesia

Brand Ambassador Dan E-Word Of Mouth Pengaruhnya Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian pada Marketplace Indonesia

This study aims to find out about consumer satisfaction directly and indirectly in terms of the brand ambassador and e-word of mouth variables as well as purchasing decisions as a moderating variable. Using path analysis techniques and 125 people as respondents who have used online media (marketplac...

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Bibliographic Details
Main Authors: Brahma Wahyu Kurniawan, Beny Mahyudi Saputra
Format: Article
Language:English
Published: Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo 2022-09-01
Series:Aksara
Subjects:
brand ambassador
e-word of mouth
purchase decision
consumer satisfaction
marketplace
Online Access:http://ejurnal.pps.ung.ac.id/index.php/Aksara/article/view/1372

Internet

http://ejurnal.pps.ung.ac.id/index.php/Aksara/article/view/1372

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