Product characteristics versus customer perceptions on a health-related product
AbstractManufacturers are continuously designing health-related products with various styles and specific characteristics to challenge and outcompete each other. However, it is challenging to convince consumers that a new product’s attributes are better than similar existing products. The main chall...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
|
| Series: | Cogent Engineering |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311916.2023.2216851 |