Strategi self presentation pada karyawan bank bagian customer service
Customer service is a bridge for bank to the customer so they are required to provide the highest quality service in order to maintain the relationship and the bank remains a good image in the eyes of the customer. The purpose of this study was to determine self-presentation strategies on the bank...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
University of Muhammadiyah Malang
2013-01-01
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Series: | Jurnal Ilmiah Psikologi Terapan |
Subjects: | |
Online Access: | https://ejournal.umm.ac.id/index.php/jipt/article/view/1363/1458 |
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author | Stefi Rizki Widya Tri Muji Ingarianti |
author_facet | Stefi Rizki Widya Tri Muji Ingarianti |
author_sort | Stefi Rizki Widya |
collection | DOAJ |
description | Customer service is a bridge for bank to the customer so they are required to provide the highest quality service in order to maintain the relationship and the bank remains a good image in the eyes of the customer. The purpose of this study was to determine self-presentation strategies on the bank's customer service employees. This type of research is descriptive quantitative approach. The sample of 60 customer service bank. Sampling technique used is incidental sampling. Instruments used to collect the data was questionnaires and data analysis methods are percentages. These results indicated that 14 customer service (23.33%) used the strategy of ingratiation when serving customers, 13 (21.67%) strategy of self promotion, 11(18.33%) supplification strategies, 9 (15%) strategy of aligning actions, 6 (10%) strategy of exemplification, 4 (6.67%) selfhandicapping strategies, 3 (5%) altercasting strategies, and 0% on intimidation strategies. |
first_indexed | 2024-03-08T22:06:59Z |
format | Article |
id | doaj.art-01a6eb92b14d4c459755f50bf44293fc |
institution | Directory Open Access Journal |
issn | 2301-8267 2540-8291 |
language | English |
last_indexed | 2024-03-08T22:06:59Z |
publishDate | 2013-01-01 |
publisher | University of Muhammadiyah Malang |
record_format | Article |
series | Jurnal Ilmiah Psikologi Terapan |
spelling | doaj.art-01a6eb92b14d4c459755f50bf44293fc2023-12-19T08:20:24ZengUniversity of Muhammadiyah MalangJurnal Ilmiah Psikologi Terapan2301-82672540-82912013-01-011112714410.22219/jipt.v1i1.1363Strategi self presentation pada karyawan bank bagian customer serviceStefi Rizki Widya0Tri Muji Ingarianti1Fakultas Psikologi, Universitas Muhammadiyah MalangFakultas Psikologi, Universitas Muhammadiyah MalangCustomer service is a bridge for bank to the customer so they are required to provide the highest quality service in order to maintain the relationship and the bank remains a good image in the eyes of the customer. The purpose of this study was to determine self-presentation strategies on the bank's customer service employees. This type of research is descriptive quantitative approach. The sample of 60 customer service bank. Sampling technique used is incidental sampling. Instruments used to collect the data was questionnaires and data analysis methods are percentages. These results indicated that 14 customer service (23.33%) used the strategy of ingratiation when serving customers, 13 (21.67%) strategy of self promotion, 11(18.33%) supplification strategies, 9 (15%) strategy of aligning actions, 6 (10%) strategy of exemplification, 4 (6.67%) selfhandicapping strategies, 3 (5%) altercasting strategies, and 0% on intimidation strategies.https://ejournal.umm.ac.id/index.php/jipt/article/view/1363/1458self-presentation strategiesbank customer service |
spellingShingle | Stefi Rizki Widya Tri Muji Ingarianti Strategi self presentation pada karyawan bank bagian customer service Jurnal Ilmiah Psikologi Terapan self-presentation strategies bank customer service |
title | Strategi self presentation pada karyawan bank bagian customer service |
title_full | Strategi self presentation pada karyawan bank bagian customer service |
title_fullStr | Strategi self presentation pada karyawan bank bagian customer service |
title_full_unstemmed | Strategi self presentation pada karyawan bank bagian customer service |
title_short | Strategi self presentation pada karyawan bank bagian customer service |
title_sort | strategi self presentation pada karyawan bank bagian customer service |
topic | self-presentation strategies bank customer service |
url | https://ejournal.umm.ac.id/index.php/jipt/article/view/1363/1458 |
work_keys_str_mv | AT stefirizkiwidya strategiselfpresentationpadakaryawanbankbagiancustomerservice AT trimujiingarianti strategiselfpresentationpadakaryawanbankbagiancustomerservice |