Strategi self presentation pada karyawan bank bagian customer service

Customer service is a bridge for bank to the customer so they are required to provide the highest quality service in order to maintain the relationship and the bank remains a good image in the eyes of the customer. The purpose of this study was to determine self-presentation strategies on the bank&#...

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Main Authors: Stefi Rizki Widya, Tri Muji Ingarianti
Format: Article
Language:English
Published: University of Muhammadiyah Malang 2013-01-01
Series:Jurnal Ilmiah Psikologi Terapan
Subjects:
Online Access:https://ejournal.umm.ac.id/index.php/jipt/article/view/1363/1458
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author Stefi Rizki Widya
Tri Muji Ingarianti
author_facet Stefi Rizki Widya
Tri Muji Ingarianti
author_sort Stefi Rizki Widya
collection DOAJ
description Customer service is a bridge for bank to the customer so they are required to provide the highest quality service in order to maintain the relationship and the bank remains a good image in the eyes of the customer. The purpose of this study was to determine self-presentation strategies on the bank's customer service employees. This type of research is descriptive quantitative approach. The sample of 60 customer service bank. Sampling technique used is incidental sampling. Instruments used to collect the data was questionnaires and data analysis methods are percentages. These results indicated that 14 customer service (23.33%) used the strategy of ingratiation when serving customers, 13 (21.67%) strategy of self promotion, 11(18.33%) supplification strategies, 9 (15%) strategy of aligning actions, 6 (10%) strategy of exemplification, 4 (6.67%) selfhandicapping strategies, 3 (5%) altercasting strategies, and 0% on intimidation strategies.
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spelling doaj.art-01a6eb92b14d4c459755f50bf44293fc2023-12-19T08:20:24ZengUniversity of Muhammadiyah MalangJurnal Ilmiah Psikologi Terapan2301-82672540-82912013-01-011112714410.22219/jipt.v1i1.1363Strategi self presentation pada karyawan bank bagian customer serviceStefi Rizki Widya0Tri Muji Ingarianti1Fakultas Psikologi, Universitas Muhammadiyah MalangFakultas Psikologi, Universitas Muhammadiyah MalangCustomer service is a bridge for bank to the customer so they are required to provide the highest quality service in order to maintain the relationship and the bank remains a good image in the eyes of the customer. The purpose of this study was to determine self-presentation strategies on the bank's customer service employees. This type of research is descriptive quantitative approach. The sample of 60 customer service bank. Sampling technique used is incidental sampling. Instruments used to collect the data was questionnaires and data analysis methods are percentages. These results indicated that 14 customer service (23.33%) used the strategy of ingratiation when serving customers, 13 (21.67%) strategy of self promotion, 11(18.33%) supplification strategies, 9 (15%) strategy of aligning actions, 6 (10%) strategy of exemplification, 4 (6.67%) selfhandicapping strategies, 3 (5%) altercasting strategies, and 0% on intimidation strategies.https://ejournal.umm.ac.id/index.php/jipt/article/view/1363/1458self-presentation strategiesbank customer service
spellingShingle Stefi Rizki Widya
Tri Muji Ingarianti
Strategi self presentation pada karyawan bank bagian customer service
Jurnal Ilmiah Psikologi Terapan
self-presentation strategies
bank customer service
title Strategi self presentation pada karyawan bank bagian customer service
title_full Strategi self presentation pada karyawan bank bagian customer service
title_fullStr Strategi self presentation pada karyawan bank bagian customer service
title_full_unstemmed Strategi self presentation pada karyawan bank bagian customer service
title_short Strategi self presentation pada karyawan bank bagian customer service
title_sort strategi self presentation pada karyawan bank bagian customer service
topic self-presentation strategies
bank customer service
url https://ejournal.umm.ac.id/index.php/jipt/article/view/1363/1458
work_keys_str_mv AT stefirizkiwidya strategiselfpresentationpadakaryawanbankbagiancustomerservice
AT trimujiingarianti strategiselfpresentationpadakaryawanbankbagiancustomerservice