How Can Firms Effectively Use Technology in Customer Journey Management
Customer Journey (CJ) mapping offers a view of the Customer Experience (CX) from a customer's standpoint, which acts as the first step towards a myriad of actions that can be performed to improve CX. While CJ mapping has proven to be helpful in a wide range of use cases, companies still struggl...
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| Format: | Article |
| Language: | English |
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Carleton University
2021-10-01
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| Series: | Technology Innovation Management Review |
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| Online Access: | https://timreview.ca/timreview.ca/article/1455 |