Intention to study digital marketing in the context of expected quality of a study program

Measuring the quality in higher education can be performed on a more general level, usually by adjusting the instruments for measuring the quality of services in general, or through instruments that are related most directly to the study program. In any case, in methodological terms, one should keep...

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Bibliographic Details
Main Authors: Đokić Ines, Milićević Nikola, Đokić Nenad
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2021-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2021/0350-21202146035D.pdf