Regional brand: the essence and formation model
The most critical resource for development and promotion of Russian regions and cities, along with other strategic management tools, is regional bran ding. Branding effectiveness depends on many conditions, including the depth, consistency and scientific understanding of the brand as a tool of a reg...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2024-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/5031 |