ANALISIS PERILAKU KONSUMEN TERHADAP NIAT MEMBELI MELALUI SIKAP DAN INTENTION TO ENGAGE PADA MEDIA SOSIAL
This study aims to investigate the positive effect of perceived usefulness, compatibility, enjoyment, credibility, peer communication on consumer attitudes, the positive effect of consumer attitudes towards consumers' intention to engage, and the positive effect of consumers intention to engage...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2020-07-01
|
| Series: | Journal of Management and Business Review |
| Subjects: | |
| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/173 |