Environmental marketing: harnessing consumer influence to save the environment in sustainable development
This article explores the potential of environmental marketing as a means to promote sustainable consumption and contribute to the preservation of the environment. By analyzing the relevance of this approach, examining the existing literature, and presenting a new study, we aim to provide valuable i...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/56/e3sconf_wfces2023_03006.pdf |