ATRIBUT PRODUK DALAM PEMILIHAN SARANG BURUNG WALET GOLDEN SWALLOW
The purpose of this research is to determine “Attributes that are preferred by customers in selecting Golden Swallow bird’s nest products”. The population in this study are actual buyer and potential buyer in Surabaya whom are included in middle to upper economic classes. 69 respondents are used as...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2013-03-01
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| Series: | Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://www.journalmabis.org/mabis/article/view/10 |