Enhancing User Interface and Experience of the Bukalapak Application: A Sentiment Analysis Approach for Improved Usability and User Satisfaction in Indonesia's E-Commerce Sector

Enhancing User Interface and Experience of the Bukalapak Application: A Sentiment Analysis Approach for Improved Usability and User Satisfaction in Indonesia's E-Commerce Sector

In this research, we use sentiment analysis to refine the user interface (UI) and user experience (UX) of the Bukalapak application, a leading online trading platform in Indonesia. We focus our scrutiny on 4,462 reviews related to the UI within a larger dataset of 246,947. Almost a third of these cr...

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Bibliographic Details
Main Authors: Ikhwan Arief, Muhammad Farhandika, Ahmad Syafruddin Indrapriyatna, Ardhian Agung Yulianto, Yumi Meuthia
Format: Article
Language:English
Published: Ikatan Ahli Informatika Indonesia 2023-10-01
Series:Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi)
Subjects:
sentiment analysis
user interface
user experience
user-centric design
online marketplace
Online Access:http://jurnal.iaii.or.id/index.php/RESTI/article/view/5184

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http://jurnal.iaii.or.id/index.php/RESTI/article/view/5184

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