The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islands

The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islands

This study uses an inbound measuring instrument to segment the cellar’s e-commerce in the Canary Islands. One of the central claims of this paper is that inbound marketing comprises several dimensions such as content resources, SEO, social media, digital maturity, and e-commerce growth, such that it...

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Bibliographic Details
Main Authors: Gonzalo Díaz-Meneses, Maica Amador-Marrero, Claudia Spinelli Guedes
Format: Article
Language:English
Published: MDPI AG 2023-10-01
Series:Systems
Subjects:
inbound marketing
segmentation
cellars
digital capability
Online Access:https://www.mdpi.com/2079-8954/11/11/527

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https://www.mdpi.com/2079-8954/11/11/527

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