CONSUMERS’ INTENTION TO STAY IN GREEN HOTELS IN SOUTH AFRICA: THE EFFECT OF ALTRUISM AND GREEN SELF-IDENTITY
The aim of the study was to investigate the effect of the extended Theory of Planned Behaviour (TPB) model that included two personal factors (altruism and green self-identity) on consumer intention to stay in green hotels. First, the study examined how the individual construct of the TPB model affe...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2020-10-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-4-2020/gtg.32418-574.pdf |