Crisis and Image Repair at United Airlines: Fly the Unfriendly Skies
In April 2017, United Airlines had a passenger removed from one of its airplanes. Video of the bleeding man being dragged off through the aisle went viral the next day. United’s initial response attempted to downplay this offensive act (relying primarily on differentiation and mortification, but not...
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| Format: | Article |
| Language: | English |
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The Netherlands Press
2018-03-01
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| Series: | Journal of International Crisis and Risk Communication Research |
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| Online Access: | https://stars.library.ucf.edu/jicrcr/vol1/iss1/2 |