The Effect of Product Quality and Service Quality on Customer Loyalty through Customer Satisfaction as an Intervening Variable (Study on Vario Motorcycle Users in Sidoarjo)

The Effect of Product Quality and Service Quality on Customer Loyalty through Customer Satisfaction as an Intervening Variable (Study on Vario Motorcycle Users in Sidoarjo)

This research was conducted to determine the effect of product quality and service quality on customer loyalty through customer satisfaction for Honda Vario motorbike users in Sidoarjo. The sampling technique used in this research was purposive sampling with a total of 100 respondents. The method u...

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Bibliographic Details
Main Authors: Nabila Yasmin Widyana Damayanti, Bob Prabowo
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-04-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Product Quality, Service Quality, Customer Loyalty, Customer Satisfaction, Honda Vario
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/4941

Internet

https://e-journal.uac.ac.id/index.php/iijse/article/view/4941

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